As Per a mail I got:
What is common between OM SHANTI OM, KARAN ARJUN and www.core.nic.in. It is same reincarnation story and in next avatar, mission accomplished. let me tell you the story and reaffirm our belief in reincarnation.
July 2006, Core center as an NGO, funded by Ministry of Consumer Affairs with a mandate to become self sustainable, signed a contract with us. We became their turn-around managers and we invested all of what we had because we knew this will make a huge next generation internet innovation, which was very much in line with our values to enhance life of people using technology.
We spent first 6 months, in which we did research, innovated their internal processes, strengthened up their management and discovered a business model. On 16th April 2007, we went LIVE on core.nic.in and soon it was a hit. Not only with consumers, who got benefited, but also with companies, who could avoid on litigation, display their customer responsiveness while retaining their customers by handling their grievances. In 3 months, we had more than 100 companies signing up, more than 100 complaints per day and we started getting compliments from every where as revenues from companies started coming in. The best was when researchers from Hamburg University, Germany visited our office and included this application in their report as finest innovation.
But then, It happened like Hindi movies. Our passion became our obsession and we forgot that we are dealing with Government and we throughout did not follow normal practices of getting contract from NGO’s and government. Core Management changed and leading names in consumer movement took over. For some reason they did not like us and stopped all our payments, fired their staff and they did everything which you can imagine from Hindi Movies.
Till November 07, we still continued our services to keep our promise and allegiance towards companies and consumers with a hope that management of Core Center will come around and for that we even visited ministry of consumer affairs Secy and Jt Secy few times. Yes Trust us, they have huge offices, Tea is excellent and they have all latest technological
gadgets to serve their country and they really listened to us and assured us to resolve the issues. But nothing happened and actually nothing was supposed to happen, but that we learnt very late after burning huge losses which went un-appreciated.
On the other hand, we had line managers of customer care team of member companies calling us and appreciating our work because that helped them with their daily work pressure in an amicable manner.
This was the story till interval (Feb. 08). Picture abhi baki hai mere Dost.….
thanks for all the emails and calls from consumers across India and companies asking us to restore the service, we are now reincarnating as www.whitelibra.com but as you know from all reincarnation stories, this time it is much bigger and powerful than last time so that it can not be killed. We called it whitelibra.com because we want to play balancing act, like we did last time, but with a larger scale. We were firm believers that there is a gap between consumers and brands and both are right. It is matter of providing a platform where interaction can happen.
Whitelibra.com will now give out complete customer life cycle to brand. For consumer it means that they can blog their reviews, suggestions and grievances which goes to companies. Besides if there are cases, which need to go to consumer court, cases will move to court automatically after a stipulated time frame. In simple words, become member of whitelibra.com and anything related to consumer issue is taken care of in time bound manner. We have battery of lawyers and also we have created access for all conusmer courts to receive such cases which are not redressed by a brand.
For brands, it means getting complete market research on their products and services, retaining their customers and having a yardstick to measure their success. For the first time, customer service team would be able to reflect to the management, gaps in offerings of products or in marketing and demonstrate how they are emerging to be the biggest brand builders for the company. In addition, companies will be able to advertise their services, access complete info on consumers and make up sale and cross sale. There would be lead generation which your dealers would love you for. Now, you do not need to keep your mouthshut.
This is just to begin with, we have already worked out phase one and phase two to deliver more value to consumers and companies and in phase two, we will help companies with bad customers and arbitration. Companies will be able to rank consumers based on their track record. So in terms of size, we are now talking about connecting top management, media agency, PR agency, customer care, legal deptt of one company on the same platform with consumers and at back end all consumer courts are linked across the nation.
While we were struggling to survive in our previous birth and failed, we launched 2 more successful ventures using the same technological platform. www.saferindia.com with Dr. Kiran bedi on police reforms and www.campusyogi.com to connect all campuses with HR directly and do entire campus recruitment online. With these 3 properties, we are now well positioned to become leading Digital cross media company and there are few more properties to come this year.
www.whitelibra.com is live now and soon it will open up for everyone with new dresses and look and feel with more powerful functionalities.
